Marketing - Boston, USA

Senior Product Marketing Manager

You will be the type of product marketer who understands that product marketing is not about writing datasheets but is a strategic role that drives all aspects of go-to-market strategy and execution.

Closing on 31st Jul 2022

You will be the type of product marketer who understands that product marketing is not about writing datasheets but is a strategic role that drives all aspects of go-to-market strategy and execution.

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Are you interested in working at an established cyber security scale up about to enter the next stage of its growth? The product marketing team is new, and we are looking for two senior product marketing managers, one to be based in the New York or Boston area and one in London.

Person profile

You will be the type of product marketer who understands that product marketing is not about writing datasheets but is a strategic role that drives all aspects of go-to-market strategy and execution. You will be an expert on the cyber security market and buyers and will take this knowledge and combine it with an understanding of cyber security technologies to create clear, differentiated messaging. You will work in collaboration with the marketing and sales organisations to drive the direction of all communications and campaign activities to ensure they are reaching our buyers and resonating with them.

The positions report to Egress’ Senior Director of Product Marketing.

Responsibilities

  • Market knowledge
    • Be the SME on our buyers and market
    • Maintain a deep understanding of our buyers, market and competitors
    • Perform/drive research to inform our go-to-market strategy and messaging, including win/loss analysis, competitor research, analyst inquiries and sales, partner, customer and prospect meetings
    • Disseminate market knowledge across Egress teams as appropriate
    • Collaborate with our product management peers to share research activities
  • Messaging and content
    • Create buyer-centric positioning, messaging and content
    • Own the buyer journey and ensure that up-to-date, relevant content exists to engage the buyers at all stages of their journey
    • Engage and manage internal and external resources to create content
  • Thought leadership
    • Drive priorities for compelling thought leadership activities
    • Identify the communities, events and other places where our buyers hang out, collaborate with corporate marketing and demand generation teams to create plans to engage them and to execute
    • Create top of funnel content, attend events and be a spokesperson
    • Engage and brief journalists and influencers
  • Demand generation
    • Collaborate with the demand generation team to help drive campaign priorities
    • Create campaign content, participate in virtual and physical events as the SME for our buyers
    • Enable sales and BDR teams on campaign messaging
  • Analyst Relations
    • Build relationships with key analysts for our products
    • Lead inquiries, briefings and RFI responses focused on our products
  • Sales enablement
    • Own enablement of the marketing, sales and BDR teams for our products
    • Ensure each team can successfully engage our buyers, uncover opportunities, articulate our value proposition, manage objections and beat the competition
    • Understand each internal audience and create appropriate enablement content and tools
    • Perform regular training sessions to drive awareness of our market and buyers
  • Partner needs
    • Collaborate with the channel team to ensure that Egress’ partners’ needs are addressed when performing all activities
    • Create “to” partner messaging for our products
  • Product launch
    • Own the commercial go-to-market launch plan for our products
    • Act as an interface between product management and all commercial functions

Minimum Qualifications / Experience

  • 5+ years product marketing experience with a cybersecurity company
  • Worked in collaboration with corporate and demand marketing to be their SME resource
  • Experience performing desk research and commissioning third-party research
  • Data driven. Ability to analyse data to drive go-to-market decisions.
  • Deep understanding of cyber security buyers and markets
  • Demonstrable ability to understand complex technologies and articulate them as tangible benefits/value propositions
  • Excellent written and verbal communications skills to create compelling narratives and stories centred around buyer needs
  • Experience creating in-depth messaging and briefing documents to drive content
  • Hands-on writing skills including blogs, datasheets, solution guides, etc
  • Experience translating narratives into compelling PowerPoint decks
  • Performed sales enablement and support. Created tools and ran training sessions
  • Hands-on team player with strong organizational skills and ability to set and track goals
  • Understanding of and working with technology channel partners (channel experience a plus)
  • Comfortable in a fast-paced environment

The company

We are proud of our uniquely agile, effervescent, and people-focused equal opportunity environment. 

We are a sociable company and haven’t let a global pandemic stop us from continuing to enjoy the place we work even if is more of a virtual experience at times. The atmosphere across the business is friendly and supportive, with a constant desire to improve in everything we do! We are now back to running our monthly paid for social activities as our offices continue to get busier! For those who are working remotely, we can’t promise the coffee you have in your kitchen will be as good as the free ones we have in the offices but the people you share it with will be just as warm and welcoming.

Diversity, Equity and Inclusion

Here at Egress we are committed to diversity, equity and inclusion. Our workforce has consistently sat above the national average for both BAME and Female representation, but we recognise that we can always do more. Every job description is subject to scrutiny through a gender bias decoder ensuring our roles are as inclusive and attractive as possible. Our culture is one that aims to nurture a welcoming and safe working environment for everyone with initiatives such as our Diversity & Belonging forum, dedicated mental health first aider network and regular awareness seminars all contributing to a great place to work whoever you are.

Privacy and Your Data

Please take the time to check and read our recruitment privacy policy. The information you provide to us when you apply will be held, stored and processed by Egress Software Technologies Limited in accordance with it.

Any job offer that we may make to you will be subject to you successfully passing background checks.

Benefits

Social

  • Regular charity events and fundraisers
  • Monthly socials paid for by the company
  • Annually fully funded company kickoff
  • Management / peer recognition programs with rewards
  • Regular employee personal development and training reviews
  • Friday breakfast club
  • Flexible dress code

Physical

  • Wide variety of health insurance plan options
  • Dental cover and vision plan
  • Life insurance and AD&D
  • Complimentary snacks, cold brew coffee on tap and soft drinks available




Financial

  • 20 days annual leave
  • 401 (K) with company contributions of 3%
  • £2,000 ($ Equivalent) employee referral scheme
  • Eligibility to participate in Enterprise Management Investment (EMI) stock option scheme
  • TriNet benefits portal and pre-tax commuter benefits

About our Boston office

Our Boston office is located in the center of downtown, with easy access to public transportation, a stunning view of the waterfront, a wealth of local restaurants and shops nearby, and an intimate yet energetic start-up vibe.

268 Summer Street,
Suite 2, Level 3,
Boston, MA,
02210, USA
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