Thursday 5th August marks the UK’s first National Dash Cam Day

National Dash Cam Day celebrates advances made in road safety thanks to the National Dash Cam Safety Portal, launched in partnership with Egress

Company news
  • To celebrate road safety and the National Dash Cam Safety Portal, which launched this time three years’ ago.
  • Since then, the portal has seen over 10,000 submissions per year on average, with 32,905 public submissions since its inception.
  • And has saved over 29 years of police time in total.
  • 2021 has proven to be its busiest year so far, despite restrictions, with uploads increasing 341 percent in the last three months.

Nextbase is today launching the first ever National Dash Cam Day, celebrating advances made in road safety thanks to the technology and – in particular – its revolutionary National Dash Cam Safety Portal (NDCSP).

On the anniversary of this system, three years since its launch in the summer of 2018, the UK’s leading Dash Cam brand - in partnership with security software specialist, Egress – who is responsible for developing and delivering the platform’s technology - the company took the opportunity to outline the numbers behind the NDCSP – which 37 UK police forces are currently signed up to, with more in talks to join.

The platform, which was built to allow motorists to quickly and securely upload footage of dangerous driving to relevant police forces, was built with the aim of improving all-round road safety. And indeed, to date, it has seen 68,279 uploads and has saved police 263,240 hours - the equivalent of over 29 years of police time.

However, somewhat unexpectedly, 2021 has proven to be the system’s busiest time yet. As lockdown restrictions began to ease in April, with beer gardens opening and the number of people beginning to go on staycations across the country increased, the portal saw 5,457 road traffic offences over the course of three months. This rate is double the three-month average since the portal’s inception. The past three months has also seen a total of 19,565 videos uploaded to the platform – 341 percent higher than average.

By using the NDCSP system, the public has assisted police in identifying, warning and prosecuting offenders nationwide. From court cases to awareness courses, or fixed penalty notices to warning letters. The fact that fewer than one in five cases have resulted in no further action (NFA) demonstrates the success of the platform in identifying the most severe of incidents and linking motorists with police in a bid to crack down on this behaviour.

Bryn Brooker, Head of Road Safety at Nextbase, said, “These stats show that the portal is needed now more than ever and, as we name today National Dash Cam Day, I would like to remind the public of the fact that Dash Cam technology can help other road users, as well as you and your passengers. If we all work together, with the police, to continue to identify the worst of the worst – those dangerous drivers that, put simply, should not be allowed behind the wheel – then we will continue to see motorists from across the country interacting with the Portal. This is why it was built, to make the roads of this country safer for those of us that are just trying to get from A to B and go about our daily routines. We have watched this platform grow from both a public and police perspective and are hugely encouraged by its continued appeal.”

About Nextbase

Forward-thinking Nextbase is a market-leader in connected car technology. The company commits to making a positive impact on people’s journeys and lives through its cutting-edge safety, security and smart innovations. The company is the largest smart Dash Cam brand in the world and the market’s prime mover, holding an over-80% share of the UK market by volume (GfK) and significant market shares in the USA and Europe. Sales of Dash Cams have increased by 850% in the past 4 years, making it one of the fastest-growing consumer tech sectors in the world. Nextbase smart Dash Cams have received widespread critical acclaim including several Which? Best Buy awards and awards from the likes of Sunday Times, The Daily Mail, The Independent, ​Driving.co.uk, Auto Express, What Car?,  Honest John, Tech Advisor and T3. 

 

For more Nextbase product information visit: http://www.nextbase.com.

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About Egress

Our mission is to eliminate the most complex cybersecurity challenge every organisation faces: insider risk. We understand that people get hacked, make mistakes, and break the rules. To prevent these human-activated breaches, we have built the only Human Layer Security platform that defends against inbound and outbound threats. Using patented contextual machine learning we detect and prevent abnormal human behaviour such as misdirected emails, data exfiltration, and targeted spear-phishing attacks.

Used by the world’s biggest brands, Egress is private equity backed and has offices in London, New York, and Boston.

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