Demand Generation Manager

Join our Marketing team in Boston

Application deadline: 30th jun 2021

Demand Generation Manager, North America

We are seeking a hands-on Demand Generation Manager to drive marketing campaigns to help build the Egress business across North America. Reporting to the Director of Marketing, North America, this role will be responsible for the planning and execution of multi-channel marketing programs to drive revenue growth across multiple markets and industries.

The candidate should have a track record of successfully formulating and executing marketing programs to drive revenue growth for a growing SaaS company. Working across functions and as a champion for the needs of the market in a fast-changing and dynamic growing company, this role will be a key member of the North American team.

The role

  • Work with Director of Marketing, North America to design and execute targeted demand generation programs across multiple buyer segments and industries
  • Generate asset for use in marketing campaigns such as emails, landing page copy, social media posts, blog posts, sales follow-up cadences and work with our creative team to identify other assets required
  • Coordinate, forecast, execute, and report on all campaign emails
  • Determine the right messaging and marketing tactics to deliver on campaign and program goals across different audiences
  • Support quarterly, monthly and weekly corporate marketing plans, liaising closely with the Corporate Marketing, Digital, and Sales teams to achieve an increase in pipeline
  • Evaluate partnerships with third party media outlets to drive database growth and brand awareness for Egress in North American market
  • Monitor and analyze program performance to support effective ongoing activity and maximize pipeline and ROI
  • Effectively communicate with sales to ensure strong campaign follow-up and create any supporting assets needed
  • Work closely with Corporate Marketing, Sales and product marketing to identify new market opportunities and trends

The person

  • 2+ years in a similar role (marketing / communications)
  • Strong project management / organizational skills
  • Outstanding written and verbal communication skills
  • Experience working in B2B marketing, preferably in software and information security
  • Experience with Marketo, our marketing automation system and Salesforce, our CRM system (required)
  • Experience working within other marketing tools and software systems including Outreach and Drift a plus
  • Experience writing and curating content to the highest standards
  • Self-starter who’s willing to take the initiative to achieve personal goals, while also working well within a team

Benefits

Social
  • Regular charity events and fundraisers
  • Monthly socials paid for by the company
  • Annually fully funded company kickoff
  • Management / peer recognition programs with rewards
  • Regular employee personal development and training reviews
  • Friday breakfast club
  • Flexible dress code

Physical
  • Wide variety of health insurance plan options
  • Dental cover and vision plan
  • Life insurance and AD&D
  • Complimentary snacks, cold brew coffee on tap and soft drinks available




Financial
  • 20 days annual leave
  • 401 (K) with company contributions of 3%
  • £2,000 ($ Equivalent) employee referral scheme
  • Eligibility to participate in Enterprise Management Investment (EMI) stock option scheme
  • TriNet benefits portal and pre-tax commuter benefits

Our Boston office

Boston

About our Boston office

Our American office is located in the center of downtown Boston, with easy access to public transportation, a stunning view of the waterfront, a wealth of local restaurants and shops nearby, and an intimate, yet energetic start-up vibe.

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