What is a cookie?
A cookie is a small text file that is downloaded onto ‘terminal equipment’ (eg a computer or smartphone) when the user accesses a website. It allows the website to recognise the user’s device and store some information about the user’s preferences or past actions.
Third Party Cookies
ADNXS is a technology platform that used to deliver interest-based online advertising. ADNXS uses first and third-party cookies. For more information, visit https://www.appnexus.com/en/company/cookie-policy
Bing Universal Event Tracking (https://advertise.bingads.microsoft.com/en-gb/solutions/audience-targeting/universal-event-tracking)
Bing is an online advertising platform used to display advertising to users of Microsoft Bing’s search engine. Bing Universal Event Tracking tracks clicks on these adverts and the subsequent journey that those users make on a website. It also tracks when users complete a transaction or a request for information on our website.
CommuniGator identifies and tracks the journeys of visitors to www.egress.com based on IP address.
Double Click (www.doubleclickbygoogle.com)
Double Click is an advertising exchange and bid management platform. It’s cookies improve advertising by displaying advertising based on what’s relevant to a user. It also helps to avoid displaying advertising to users that they have already seen.
Google Analytics (www.google.com/analytics)
Collects statistics on website usage such as:
• how many times the site has been visited
• the number of times a particular page has been viewed
• digital channels that brought users to the site for example a link in an email
• the types of technology that site visitors are using the website with
• how many web forms have been completed
LinkedIn Insights (www.linkedin.com)
Enables in-depth campaign reporting and unlock valuable insights about website visitors. The LinkedIn Insight Tag tracks conversions (sign ups), allows for retargeting of ads to website visitors, and unlock additional insights about members interacting with LinkedIn ads.
Madison Logic (www.madisonlogic.com)
Quantcast Measurement (www.quantcast.com)
Provides insights into visitor journeys and interests, including specific pages and topics that are popular. It is based on internet average data pulled from sources such as Global Web Index. It can uncover demographics and types of content consumed.
Zopim is a website chat services used to provide website visitors with technical and sales support. It uses website cookies to understand visitor and user preferences in order to improve their experience. It also tracks and analyses website usage, navigation and other statistical information.